A picture is worth a thousand words, and this holds true for product photos where a customer's eye is drawn first to the image itself. Sometimes the product description alone is not enough to paint an accurate picture of what the product would look like, and the lack of a product image can lead to fallen expectations.
Once a photograph is captured, it is rarely published straightaway. Modifications are required to achieve the perfect, professional look, and it takes a certain level of skill to do so. Let's look at some of the fundamental ways product images are edited to make products appealing and sellable.
Background Removal: Most e-commerce websites call for the standard white background, and many times it's either shot in a coloured one or the clean white tone of the background is affected by light or shadows. Unnecessary props or unwanted objects can also distract the user's attention from the product.
Colour Correction: Our eye colour corrects everything we see. The paper will look the same under the light of the lamp or in sunlight. In product photography, colour correction is required to alter the colour of the product in the shot to match it with its actual shade and get the most accurate colours out of an image.
Photo Retouching: Many times, there are smudges, chips or cracks on the product which may have been overlooked. Retouching removes these imperfections and makes slight changes to the colour, shape and texture to increase aesthetic appeal and boost sales.
Resizing and Cropping: Image resizing refers to changing the dimensions without altering the image itself, while cropping removes a portion during the process. It is done to adjust the frame and aspect ratio proportionally to meet the client's demands.
Straightening: Aligning the picture into a rectangular frame by adjusting its dominant vertical and horizontal lines are called straightening. The process helps change bent or curved images and improve perspective by producing a visually pleasing, balanced result.
Photo Manipulation: Unlike the name suggests, manipulation is not used to deceive customers but only make acceptable modifications to customise the image and achieve better results. Some are considered to be skilled artwork, while other practices are unethical and deceiving. Accepted principles include adding shadows, blending colours, changing textures and combining multiple images.
Sharpening: It is an enhancement technique used to highlight edges and fine details and is used in various industries to increase an image's local contrast and sharpness. You can achieve a sharper image by adding acutance and edge contrast and overcome blurring introduced by camera equipment.
Image Masking: You can modify certain areas of an image to hide some portions and reveal others by protecting the area with a masking tool while altering the rest. This is used to modify complicated pictures and remove the background non-destructively.
Colour Changing: Also known as hue shifting, it is a technique that allows changing the colour of the product to a different shade and is not meant to deceive customers. It is a cost-effective way to showcase different colours of the same product and saves time by eliminating the need to shoot multiple product colour variations.
At Clipixie, we offer all the services mentioned above and more. For high-quality e-commerce product photo editing, you can contact us or visit our website and upload your images. Our team of expert photo editors will provide tailored solutions to all your specific requirements and deliver the results within 24 hours.
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